These days a growing sector of society Yelps about their favorite restaurants, dentists and doctors. They also use Yelp to complain about services. What exactly is this platform and how can it benefit your business? The site allows you to spread the word about your company and connect with your target market through your profile, pictures, reviews and advertising. Essentially, it's a deep resource on local business information that helps businesses improve and customers find what they want.
We’re excited to announce that Digital Standout is a Yelp Ads Certified Partner. We’re now able to support and manage Yelp Ads campaigns for all of our clients - both large and small.
Keep reading to find out why you should pay attention to your business’ Yelp pages and where you can learn more about Yelp.
Why is Yelp Important?
Yelp is a transactional platform consumers visit when they’re looking to purchase from a local business.
In the U.S., Yelp has over 94.3M unique visitors on desktop and mobile and is the 20th most-visited internet property for desktop and mobile combined.
According to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and 79% of consumers make a purchase within a week
after visiting Yelp.
Facebook continues to be the most popular social network, reaching over 2 billion people per month. One of the reasons digital marketers use Facebook for advertising is that it's one of the best ways to directly connect with your target market and build your brand. It's also a place to find new customers through sharing content that gets the attention of friends of friends. Here are five key reasons why Facebook paid advertising can help your business.
Is your business ready to explore pay per click (PPC) advertising? Are you aware of the multiple factors that lead to success? With proper direction, you can increase your leads and conversions by working with an experienced digital marketing expert. While SEO is an effective method for gaining high search rankings, the fastest route to search visibility is through pay per click consulting.
Many businesses use elements of inbound marketing without outsourcing services. While it's possible to gain search engine visibility just from effective SEO techniques, an inbound marketing team can maximize your web presence by making sure it stays active on a daily basis. Here are ways that your company can benefit working with content professionals on your inbound marketing strategies.
Instagram has become popular to the point of inclusion in social media marketing services. Owned by Facebook, Instagram is popular because it provides easy tools to enhance and share photos online. Another key to Instagram's success is that it lets brand marketers create stories to go along with visually appealing images. Here are more details on why you should consider Instagram for your marketing campaigns.
Creating and launching a new website is usually fun and generates an initial feeling of optimism that the site will attract online traffic. If you haven't taken the time to keep building content for your site then chances are you may not see significant traffic for several years. The key to making a website work as a hub for leads is to create deep informative content that keeps on growing. Here are some of the various ways to generate online traffic.
2017 is the year for social media, especially photo-posting platform Instagram, which is owned by Facebook. It's commonly used for enhancing and posting photos. Part of the growing popularity of Instagram is that you can use it to stream live video. Social networks earn money through social media advertising services, which is also how you can increase profits.
Social media has become the way many people communicate each day with friends around the world. Through online platforms such as Facebook, Twitter and LinkedIn, it connects people with people who are part of other networks. Ideally when using social media advertising services, you tap into networks that match your target market and it brings you new customers.
As part of comprehensive medical marketing practices and strategies, pay per click advertising is a cost-effective way to grow your business.
When used in conjunction with other online marketing tactics, it will give you the most bang for your advertising buck.