The global pandemic of the new coronavirus (COVID-19) brings us all into uncharted waters, but there are many lessons we can take from history about how to survive—and even thrive—in difficult times. Belt-tightening may feel natural during times of economic uncertainty, but history offers the fascinating story of The Kellogg's Company’s advertising approach during the Great Depression, showing that it’s actually an important moment to invest in a smart, responsible marketing strategy.
Topics: Inbound Marketing
One of the most valuable online resources for consumers searching for local businesses is Yelp. It's also an effective tool for marketing agencies to manage online web presences for their clients. Not only does the site provide comprehensive business listings for specific cities and towns, it gives users customer reviews, which can help the public make decisions for visiting establishments. Here are ways that you can use Yelp to promote your business.
Your website sales can be driven by well-planned and visually appealing landing pages, which are web pages that reflect the products or services you are trying to sell. Each landing page is part of a sales funnel that connects with pages that provide deeper information on each product item. Here are more details on the importance of landing pages and how they help generate sales.
Topics: Inbound Marketing
Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads.
Doctor and dental offices can maximize medical marketing solutions with inbound marketing strategies. Not only will utilizing websites, blogs, email, social media and pay-per-click advertising save money, these digital solutions will create a closer connection with patients. These days building relationships is the key to any successful business, so online communication is essential. It's important that you use these online resources appropriately to fit your dental or medical practice.
Collecting email addresses is the best way to build your marketing list in the digital age. It allows you to directly keep in touch with your customers, so that your list is up-to-date and your customers know about your latest promotions. Regular communication with your target audience is the most powerful way to increase your profits and improve customer satisfaction. Here are essential reasons how an email marketing list can grow your small business.
Is your social media marketing plan working for your dental practice? That's a question you need to raise periodically to make sure you are maximizing your marketing efforts. Social media is an effective channel for directly influencing your market, but only if you keep your content fresh and engage with your followers. Here are considerations to help you focus on getting the most out of social media platforms.
Many businesses use elements of inbound marketing without outsourcing services. While it's possible to gain search engine visibility just from effective SEO techniques, an inbound marketing team can maximize your web presence by making sure it stays active on a daily basis. Here are ways that your company can benefit working with content professionals on your inbound marketing strategies.
Search Engine Optimization (SEO) is a core strategy for bringing your website to life as an online competitor. It involves planning out website content so that valuable information connects with people searching for it. In order to maximize SEO, you need to make sure that the quality and quantity of your web pages is what both users and search engines are looking for. Proper optimization can generate an endless stream of leads and conversions.
Instagram has become popular to the point of inclusion in social media marketing services. Owned by Facebook, Instagram is popular because it provides easy tools to enhance and share photos online. Another key to Instagram's success is that it lets brand marketers create stories to go along with visually appealing images. Here are more details on why you should consider Instagram for your marketing campaigns.