Yelp reviews are critical to sharing your business with others and helping raise awareness about what you have to offer. Great reviews can help attract visitors to the area to your business, let them know what you offer, and even make you one of the top destinations for visitors in your area. Poor reviews, on the other hand, can be incredibly detrimental to your business. Yelp reviews have the potential to make or break your business--which makes it critical that when bad reviews that you believe to be questionable appear, you take action quickly.