Digital Marketing Resources

These days a growing sector of society Yelps about their favorite restaurants, dentists and doctors. They also use Yelp to complain about services. What exactly is this platform and how can it benefit your business? The site allows you to spread the word about your company and connect with your target market through your profile, pictures, reviews and advertising. Essentially, it's a deep resource on local business information that helps businesses improve and customers find what they want. 

One of the most valuable online resources for consumers searching for local businesses is Yelp. It's also an effective tool for marketing agencies to manage online web presences for their clients. Not only does the site provide comprehensive business listings for specific cities and towns, it gives users customer reviews, which can help the public make decisions for visiting establishments. Here are ways that you can use Yelp to promote your business. 

Your website sales can be driven by well-planned and visually appealing landing pages, which are web pages that reflect the products or services you are trying to sell. Each landing page is part of a sales funnel that connects with pages that provide deeper information on each product item. Here are more details on the importance of landing pages and how they help generate sales.

We’re excited to announce that Digital Standout is a Yelp Ads Certified Partner. We’re now able to support and manage Yelp Ads campaigns for all of our clients - both large and small.

Keep reading to find out why you should pay attention to your business’ Yelp pages and where you can learn more about Yelp.

Why is Yelp Important?

Yelp is a transactional platform consumers visit when they’re looking to purchase from a local business.

In the U.S., Yelp has over 94.3M unique visitors on desktop and mobile and is the 20th most-visited internet property for desktop and mobile combined.

According to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and 79% of consumers make a purchase within a week
after visiting Yelp.

Health organizations that don't keep up with medical marketing solutions in the internet age limit their opportunities to attract new patients. Trying to cut corners may save money, but it can nullify the benefits of the internet. It's advantageous to combine solutions such as a website, social media and email marketing. Here are three of the most risky practices that can reduce the impact of your marketing efforts.

Social media has become the most interactive form of pop culture, as it revolves around us 24/7. Facebook is the most widely used social media network, attracting 79% of American internet users, while YouTube reaches more of the 18-49 age group daily than any U.S. broadcast media network. Your business needs to evolve around social media today since traditional forms of advertising are fading. 

Facebook continues to be the most popular social network, reaching over 2 billion people per month. One of the reasons digital marketers use Facebook for advertising is that it's one of the best ways to directly connect with your target market and build your brand. It's also a place to find new customers through sharing content that gets the attention of friends of friends. Here are five key reasons why Facebook paid advertising can help your business. 

If your dental marketing is not on social media, you are already falling behind. Social media is how many patients now become connected with their dentists, since it's a way of learning about them in real-time. If you're dental practice is already on social media, here are dental marketing tips that will keep you stay afloat with competitors.

Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads. 

Is your business ready to explore pay per click (PPC) advertising? Are you aware of the multiple factors that lead to success? With proper direction, you can increase your leads and conversions by working with an experienced digital marketing expert. While SEO is an effective method for gaining high search rankings, the fastest route to search visibility is through pay per click consulting.