Digital Marketing Resources

Seventy-seven percent of patients use online search prior to booking an appointment. The COVID-19 pandemic significantly increased the number of people seeking medical-related information, services, and products. In fact, 7 percent of Google’s daily searches are health-related and that equates to about 70,000 searches each minute, according to Google Health Vice President David Feinberg, MD. 

Americans in all areas of the country are searching for doctors near them. With several medical professionals to choose from in any given area, it’s important to the success of a medical practice to reach prospective patients first online. 

Having a website to promote your medical practice is the very first step in reaching prospective patients in your area. The second step and maybe the most important is to get your website ranking on search engines and a solid healthcare SEO strategy is the best way to do it. 

COVID-19 has changed the way people live their lives forever. This has led to significant changes in the way that most businesses operate, especially medical practices. 

The same holds true for medical marketing online. Understanding how people seek healthcare services post-COVID-19 will help you know how to adjust your healthcare SEO strategy. 

One of the most common missing components of local SEO for medical practices is citations. Unfortunately, it’s also the most important part of successfully promoting a medical facility online. Understanding what citations are, how important they are, and how to get them can help increase your medical practice’s visibility online significantly to reach prospective patients before your competition.

The Americans with Disabilities Act (ADA), developed in 1990, ensure people with disabilities have the same opportunities as everyone else. This means businesses serving the public must ensure their buildings, and now websites, accommodate people with disabilities. 

The global pandemic of the new coronavirus (COVID-19) brings us all into uncharted waters, but there are many lessons we can take from history about how to survive—and even thrive—in difficult times. Belt-tightening may feel natural during times of economic uncertainty, but history offers the fascinating story of The Kellogg's Company’s advertising approach during the Great Depression, showing that it’s actually an important moment to invest in a smart, responsible marketing strategy.

The entire world is learning together how to manage a global pandemic and there will be lessons learned at every level. In social media communications during the new coronavirus (COVID-19) crisis, it’s important to be responsible and thoughtful.

Yelp reviews are critical to sharing your business with others and helping raise awareness about what you have to offer. Great reviews can help attract visitors to the area to your business, let them know what you offer, and even make you one of the top destinations for visitors in your area. Poor reviews, on the other hand, can be incredibly detrimental to your business. Yelp reviews have the potential to make or break your business--which makes it critical that when bad reviews that you believe to be questionable appear, you take action quickly. 

These days a growing sector of society Yelps about their favorite restaurants, dentists and doctors. They also use Yelp to complain about services. What exactly is this platform and how can it benefit your business? The site allows you to spread the word about your company and connect with your target market through your profile, pictures, reviews and advertising. Essentially, it's a deep resource on local business information that helps businesses improve and customers find what they want. 

One of the most valuable online resources for consumers searching for local businesses is Yelp. It's also an effective tool for marketing agencies to manage online web presences for their clients. Not only does the site provide comprehensive business listings for specific cities and towns, it gives users customer reviews, which can help the public make decisions for visiting establishments. Here are ways that you can use Yelp to promote your business. 

Are you using landing pages to generate leads? If not, you're missing out on opportunities. Don't know what landing pages are or how to use them? No problem; we can help you. Landing pages are easy to create and very effective. Once you know what they are and how to create them, you'll want to use them in all of your marketing campaigns.