Digital Marketing Resources

The Americans with Disabilities Act (ADA), developed in 1990, ensure people with disabilities have the same opportunities as everyone else. This means businesses serving the public must ensure their buildings, and now websites, accommodate people with disabilities. 

The global pandemic of the new coronavirus (COVID-19) brings us all into uncharted waters, but there are many lessons we can take from history about how to survive—and even thrive—in difficult times. Belt-tightening may feel natural during times of economic uncertainty, but history offers the fascinating story of The Kellogg's Company’s advertising approach during the Great Depression, showing that it’s actually an important moment to invest in a smart, responsible marketing strategy.

The entire world is learning together how to manage a global pandemic and there will be lessons learned at every level. In social media communications during the new coronavirus (COVID-19) crisis, it’s important to be responsible and thoughtful.

Yelp reviews are critical to sharing your business with others and helping raise awareness about what you have to offer. Great reviews can help attract visitors to the area to your business, let them know what you offer, and even make you one of the top destinations for visitors in your area. Poor reviews, on the other hand, can be incredibly detrimental to your business. Yelp reviews have the potential to make or break your business--which makes it critical that when bad reviews that you believe to be questionable appear, you take action quickly. 

These days a growing sector of society Yelps about their favorite restaurants, dentists and doctors. They also use Yelp to complain about services. What exactly is this platform and how can it benefit your business? The site allows you to spread the word about your company and connect with your target market through your profile, pictures, reviews and advertising. Essentially, it's a deep resource on local business information that helps businesses improve and customers find what they want. 

One of the most valuable online resources for consumers searching for local businesses is Yelp. It's also an effective tool for marketing agencies to manage online web presences for their clients. Not only does the site provide comprehensive business listings for specific cities and towns, it gives users customer reviews, which can help the public make decisions for visiting establishments. Here are ways that you can use Yelp to promote your business. 

Your website sales can be driven by well-planned and visually appealing landing pages, which are web pages that reflect the products or services you are trying to sell. Each landing page is part of a sales funnel that connects with pages that provide deeper information on each product item. Here are more details on the importance of landing pages and how they help generate sales.

We’re excited to announce that Digital Standout is a Yelp Ads Certified Partner. We’re now able to support and manage Yelp Ads campaigns for all of our clients - both large and small.

Keep reading to find out why you should pay attention to your business’ Yelp pages and where you can learn more about Yelp.

Why is Yelp Important?

Yelp is a transactional platform consumers visit when they’re looking to purchase from a local business.

In the U.S., Yelp has over 94.3M unique visitors on desktop and mobile and is the 20th most-visited internet property for desktop and mobile combined.

According to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and 79% of consumers make a purchase within a week
after visiting Yelp.

Health organizations that don't keep up with medical marketing solutions in the internet age limit their opportunities to attract new patients. Trying to cut corners may save money, but it can nullify the benefits of the internet. It's advantageous to combine solutions such as a website, social media and email marketing. Here are three of the most risky practices that can reduce the impact of your marketing efforts.

Social media has become the most interactive form of pop culture, as it revolves around us 24/7. Facebook is the most widely used social media network, attracting 79% of American internet users, while YouTube reaches more of the 18-49 age group daily than any U.S. broadcast media network. Your business needs to evolve around social media today since traditional forms of advertising are fading.