Digital Marketing Resources

Health organizations that don't keep up with medical marketing solutions in the internet age limit their opportunities to attract new patients. Trying to cut corners may save money, but it can nullify the benefits of the internet. It's advantageous to combine solutions such as a website, social media and email marketing. Here are three of the most risky practices that can reduce the impact of your marketing efforts.

Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads. 

Doctor and dental offices can maximize medical marketing solutions with inbound marketing strategies. Not only will utilizing websites, blogs, email, social media and pay-per-click advertising save money, these digital solutions will create a closer connection with patients. These days building relationships is the key to any successful business, so online communication is essential. It's important that you use these online resources appropriately to fit your dental or medical practice. 

People turn to plastic surgery for various reasons from treating injuries to enhancing appearance. According to the American Society of Plastic Surgeons (ASPS), in 2015 nearly 16 million surgical and minimally-invasive cosmetic procedures occurred in America, which marked a two percent increase from the previous year.

Here are ways in which plastic surgery marketing has helped shape this growing industry.