Digital Marketing Resources

Seventy-seven percent of patients use online search prior to booking an appointment. The COVID-19 pandemic significantly increased the number of people seeking medical-related information, services, and products. In fact, 7 percent of Google’s daily searches are health-related and that equates to about 70,000 searches each minute, according to Google Health Vice President David Feinberg, MD. 

Americans in all areas of the country are searching for doctors near them. With several medical professionals to choose from in any given area, it’s important to the success of a medical practice to reach prospective patients first online. 

Having a website to promote your medical practice is the very first step in reaching prospective patients in your area. The second step and maybe the most important is to get your website ranking on search engines and a solid healthcare SEO strategy is the best way to do it. 

COVID-19 has changed the way people live their lives forever. This has led to significant changes in the way that most businesses operate, especially medical practices. 

The same holds true for medical marketing online. Understanding how people seek healthcare services post-COVID-19 will help you know how to adjust your healthcare SEO strategy. 

One of the most common missing components of local SEO for medical practices is citations. Unfortunately, it’s also the most important part of successfully promoting a medical facility online. Understanding what citations are, how important they are, and how to get them can help increase your medical practice’s visibility online significantly to reach prospective patients before your competition.

Health organizations that don't keep up with medical marketing solutions in the internet age limit their opportunities to attract new patients. Trying to cut corners may save money, but it can nullify the benefits of the internet. It's advantageous to combine solutions such as a website, social media and email marketing. Here are three of the most risky practices that can reduce the impact of your marketing efforts.

Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads. 

Doctor and dental offices can maximize medical marketing solutions with inbound marketing strategies. Not only will utilizing websites, blogs, email, social media and pay-per-click advertising save money, these digital solutions will create a closer connection with patients. These days building relationships is the key to any successful business, so online communication is essential. It's important that you use these online resources appropriately to fit your dental or medical practice. 

Over 92% of people searching for medical providers use Google’s search engine. Medical practices that have not optimized their website for search engines and its users lose prospective patients every single day. 

Can prospective patients find you on Google? 

If not, you’re losing money - a lot of it. 

Healthcare providers cannot survive solely on referrals anymore. The Internet has become the preferred tool for just about anything people need, including medical services. 

SEO for medical practices isn’t as daunting as you may imagine. The following will help you understand SEO and its value to your medical practice.

People turn to plastic surgery for various reasons from treating injuries to enhancing appearance. According to the American Society of Plastic Surgeons (ASPS), in 2015 nearly 16 million surgical and minimally-invasive cosmetic procedures occurred in America, which marked a two percent increase from the previous year.

Here are ways in which plastic surgery marketing has helped shape this growing industry.