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Should You Work Exclusively with a Healthcare SEO Company?

Posted by Digital Standout

Seventy-seven percent of patients use online search prior to booking an appointment. The COVID-19 pandemic significantly increased the number of people seeking medical-related information, services, and products. In fact, 7 percent of Google’s daily searches are health-related and that equates to about 70,000 searches each minute, according to Google Health Vice President David Feinberg, MD. 

Americans in all areas of the country are searching for doctors near them. With several medical professionals to choose from in any given area, it’s important to the success of a medical practice to reach prospective patients first online. 

Having a website to promote your medical practice is the very first step in reaching prospective patients in your area. The second step and maybe the most important is to get your website ranking on search engines and a solid healthcare SEO strategy is the best way to do it. 

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Topics: SEO, Healthcare Marketing

Was Your Healthcare SEO Strategy Ready for the COVID-19 Pandemic?

Posted by Digital Standout

COVID-19 has changed the way people live their lives forever. This has led to significant changes in the way that most businesses operate, especially medical practices. 

The same holds true for medical marketing online. Understanding how people seek healthcare services post-COVID-19 will help you know how to adjust your healthcare SEO strategy. 

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Topics: SEO, Healthcare Marketing

Local SEO for Doctors: How Local Citation Building is an Effective SEO Strategy

Posted by Digital Standout

One of the most common missing components of local SEO for medical practices is citations. Unfortunately, it’s also the most important part of successfully promoting a medical facility online. Understanding what citations are, how important they are, and how to get them can help increase your medical practice’s visibility online significantly to reach prospective patients before your competition.

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Topics: SEO, Healthcare Marketing

5 Effective Medical Inbound Marketing Strategies For Your Practice

Posted by Digital Standout

Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads

 

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Topics: Inbound Marketing, SEO, Social Media, Healthcare Marketing, Blogging, Email Marketing, content marketing, ppc

Your Edge Over Your Competition Using Inbound Marketing Strategies

Posted by Digital Standout

Many businesses use elements of inbound marketing without outsourcing services. While it's possible to gain search engine visibility just from effective SEO techniques, an inbound marketing team can maximize your web presence by making sure it stays active on a daily basis. Here are ways that your company can benefit working with content professionals on your inbound marketing strategies. 

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Topics: Inbound Marketing, SEO, Advertising, Social Media, Pay Per Click, Lead Generation, Email Marketing

7 Benefits of Medical SEO for your Healthcare Practice

Posted by Digital Standout

Over 92% of people searching for medical providers use Google’s search engine. Medical practices that have not optimized their website for search engines and its users lose prospective patients every single day. 

Can prospective patients find you on Google? 

If not, you’re losing money - a lot of it. 

Healthcare providers cannot survive solely on referrals anymore. The Internet has become the preferred tool for just about anything people need, including medical services. 

SEO for medical practices isn’t as daunting as you may imagine. The following will help you understand SEO and its value to your medical practice.

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Topics: SEO, Healthcare Marketing, Lead Generation

You Created A Great Website, Now How Do You Generate Online Traffic?

Posted by Digital Standout

Creating and launching a new website is usually fun and generates an initial feeling of optimism that the site will attract online traffic. If you haven't taken the time to keep building content for your site then chances are you may not see significant traffic for several years. The key to making a website work as a hub for leads is to create deep informative content that keeps on growing. Here are some of the various ways to generate online traffic.

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Topics: SEO, Advertising, Social Media, Pay Per Click, Lead Generation

Inbound Marketing Tools The Professionals Are Using 

Posted by Digital Standout
While quite a bit of work goes into content creation, digital marketers can speed up processes and work more efficiently with certain software applications and authoritative websites. The more tools you have to create and easily distribute content, the more edge you will have over competitors. Here are some valuable inbound marketing tools you can use to help craft successful campaigns.
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Topics: Inbound Marketing, SEO, Social Media, Blogging, Lead Generation

Is Your Website Optimized For Lead Conversion?

Posted by Digital Standout

Every credible business has a website, but that doesn't mean all websites generate leads. If all you've done is create a five-page site that never grows and that you never promote, that's almost the same as not having a website at all. Search engines may not find it due to thin static content and if they don't find it, chances are, not many web surfers will find it either. Here are ideas on how you can optimize your site for lead conversion. 

 

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Topics: Inbound Marketing, SEO, Pay Per Click

6 Tips To Keep In Mind When Researching SEO Marketing Experts

Posted by Digital Standout

It's easy to get overwhelmed by the number of web marketers to choose from these days. There are thousands in the U.S. alone, but not all of them are credible or know how to take your site to the next level.

Since the nineties the titles "web developer" or "online marketers" have had vague definitions, mixing professionals with beginners. Here are six ways to narrow down your search for the best SEO marketing experts.

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Topics: SEO

About the Digital Standout Blog

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