Social media has become the most interactive form of pop culture, as it revolves around us 24/7. Facebook is the most widely used social media network, attracting 79% of American internet users, while YouTube reaches more of the 18-49 age group daily than any U.S. broadcast media network. Your business needs to evolve around social media today since traditional forms of advertising are fading.
Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads.