Social media has become the most interactive form of pop culture, as it revolves around us 24/7. Facebook is the most widely used social media network, attracting 79% of American internet users, while YouTube reaches more of the 18-49 age group daily than any U.S. broadcast media network. Your business needs to evolve around social media today since traditional forms of advertising are fading.
If your dental marketing is not on social media, you are already falling behind. Social media is how many patients now become connected with their dentists, since it's a way of learning about them in real-time. If you're dental practice is already on social media, here are dental marketing tips that will keep you stay afloat with competitors.
Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads.
Is your social media marketing plan working for your dental practice? That's a question you need to raise periodically to make sure you are maximizing your marketing efforts. Social media is an effective channel for directly influencing your market, but only if you keep your content fresh and engage with your followers. Here are considerations to help you focus on getting the most out of social media platforms.