Digital Marketing Resources

Business owners need to consider using social media to promote their services and products. Nearly 4 billion people use social media - that's 58.11% of the world's population over 13 years old. With so many people browsing social media, you can get in front of them in many ways to generate leads. The following are some of the best ways to market your services and products. 

If your dental marketing is not on social media, you are already falling behind. Social media is how many patients now become connected with their dentists, since it's a way of learning about them in real-time. If you're dental practice is already on social media, here are dental marketing tips that will keep you stay afloat with competitors.

Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads. 

 

Is your social media marketing plan working for your dental practice? That's a question you need to raise periodically to make sure you are maximizing your marketing efforts. Social media is an effective channel for directly influencing your market, but only if you keep your content fresh and engage with your followers. Here are considerations to help you focus on getting the most out of social media platforms.

While quite a bit of work goes into content creation, digital marketers can speed up processes and work more efficiently with certain software applications and authoritative websites. The more tools you have to create and easily distribute content, the more edge you will have over competitors. Here are some valuable inbound marketing tools you can use to help craft successful campaigns.