Digital Marketing Resources

One of the most valuable online resources for consumers searching for local businesses is Yelp. It's also an effective tool for marketing agencies to manage online web presences for their clients. Not only does the site provide comprehensive business listings for specific cities and towns, it gives users customer reviews, which can help the public make decisions for visiting establishments. Here are ways that you can use Yelp to promote your business. 

We’re excited to announce that Digital Standout is a Yelp Ads Certified Partner. We’re now able to support and manage Yelp Ads campaigns for all of our clients - both large and small.

Keep reading to find out why you should pay attention to your business’ Yelp pages and where you can learn more about Yelp.

Why is Yelp Important?

Yelp is a transactional platform consumers visit when they’re looking to purchase from a local business.

In the U.S., Yelp has over 94.3M unique visitors on desktop and mobile and is the 20th most-visited internet property for desktop and mobile combined.

According to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and 79% of consumers make a purchase within a week
after visiting Yelp.

If your dental marketing is not on social media, you are already falling behind. Social media is how many patients now become connected with their dentists, since it's a way of learning about them in real-time. If you're dental practice is already on social media, here are dental marketing tips that will keep you stay afloat with competitors.

Many businesses use elements of inbound marketing without outsourcing services. While it's possible to gain search engine visibility just from effective SEO techniques, an inbound marketing team can maximize your web presence by making sure it stays active on a daily basis. Here are ways that your company can benefit working with content professionals on your inbound marketing strategies. 

Search Engine Optimization (SEO) is a core strategy for bringing your website to life as an online competitor. It involves planning out website content so that valuable information connects with people searching for it. In order to maximize SEO, you need to make sure that the quality and quantity of your web pages is what both users and search engines are looking for. Proper optimization can generate an endless stream of leads and conversions.

Even though social media is gaining popularity among marketers, email marketing is still an extremely viable way to reach your customers and prospects. Using an email software platform, you can automate much of the core messages and then add a personalized touch to each email. It's one of the best forms of communication, particularly for small businesses. Here are five important reasons to use email in your campaigns. 

Creating and launching a new website is usually fun and generates an initial feeling of optimism that the site will attract online traffic. If you haven't taken the time to keep building content for your site then chances are you may not see significant traffic for several years. The key to making a website work as a hub for leads is to create deep informative content that keeps on growing. Here are some of the various ways to generate online traffic.

2017 is the year for social media, especially photo-posting platform Instagram, which is owned by Facebook. It's commonly used for enhancing and posting photos. Part of the growing popularity of Instagram is that you can use it to stream live video. Social networks earn money through social media advertising services, which is also how you can increase profits.

While quite a bit of work goes into content creation, digital marketers can speed up processes and work more efficiently with certain software applications and authoritative websites. The more tools you have to create and easily distribute content, the more edge you will have over competitors. Here are some valuable inbound marketing tools you can use to help craft successful campaigns.