These days a growing sector of society Yelps about their favorite restaurants, dentists and doctors. They also use Yelp to complain about services. What exactly is this platform and how can it benefit your business? The site allows you to spread the word about your company and connect with your target market through your profile, pictures, reviews and advertising. Essentially, it's a deep resource on local business information that helps businesses improve and customers find what they want.
Social media has become the most interactive form of pop culture, as it revolves around us 24/7. Facebook is the most widely used social media network, attracting 79% of American internet users, while YouTube reaches more of the 18-49 age group daily than any U.S. broadcast media network. Your business needs to evolve around social media today since traditional forms of advertising are fading.