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Inbound Marketing Resources

You Created A Great Website, Now How Do You Generate Online Traffic?

Posted by Digital Standout

Creating and launching a new website is usually fun and generates an initial feeling of optimism that the site will attract online traffic. If you haven't taken the time to keep building content for your site then chances are you may not see significant traffic for several years. The key to making a website work as a hub for leads is to create deep informative content that keeps on growing. Here are some of the various ways to generate online traffic.

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Topics: SEO, Advertising, Social Media, Pay Per Click, Lead Generation

Why Social Media Advertising Services Are So Hot Right Now

Posted by Digital Standout


2017 is the year for social media, especially photo-posting platform Instagram, which is owned by Facebook. It's commonly used for enhancing and posting photos. Part of the growing popularity of Instagram is that you can use it to stream live video. Social networks earn money through social media advertising services, which is also how you can increase profits.

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Topics: Advertising, Social Media, Pay Per Click, Dark Social, Lead Generation

Inbound Marketing Tools The Professionals Are Using 

Posted by Digital Standout

While quite a bit of work goes into content creation, digital marketers can speed up processes and work more efficiently with certain software applications and authoritative websites. The more tools you have to create and easily distribute content, the more edge you will have over competitors. Here are some valuable inbound marketing tools you can use to help craft successful campaigns.
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Topics: Inbound Marketing, SEO, Social Media, Blogging, Lead Generation

Is Your Website Optimized For Lead Conversion?

Posted by Digital Standout

Every credible business has a website, but that doesn't mean all websites generate leads. If all you've done is create a five-page site that never grows and that you never promote, that's almost the same as not having a website at all. Search engines may not find it due to thin static content and if they don't find it, chances are, not many web surfers will find it either. Here are ideas on how you can optimize your site for lead conversion. 

 

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Topics: Inbound Marketing, SEO, Pay Per Click

What To Ask When Researching Social Media Advertising Services

Posted by Digital Standout

Social media has become the way many people communicate each day with friends around the world. Through online platforms such as Facebook, Twitter and LinkedIn, it connects people with people who are part of other networks. Ideally when using social media advertising services, you tap into networks that match your target market and it brings you new customers.

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Topics: Advertising, Social Media, Pay Per Click

The Art of Plastic Surgery Marketing

Posted by Digital Standout

People turn to plastic surgery for various reasons from treating injuries to enhancing appearance. According to the American Society of Plastic Surgeons (ASPS), in 2015 nearly 16 million surgical and minimally-invasive cosmetic procedures occurred in America, which marked a two percent increase from the previous year.

Here are ways in which plastic surgery marketing has helped shape this growing industry.

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Topics: Healthcare Marketing

Understanding How Chiropractic Marketing Works

Posted by Digital Standout

The internet has led to many innovative ways to market businesses, especially for narrowly defined niches such as chiropractors.

While traditional media can still provide widespread exposure, inbound marketing helps cut costs and reach more targeted audiences. Here are methods in which online chiropractic marketing can attract new patients to your facility.

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Topics: Inbound Marketing

Asking Your Dental Marketing Agency the Right Questions

Posted by Digital Standout

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Topics: Social Media

Medical Practices & The Disadvantages of Social Media

Posted by Digital Standout

Social media has become a useful platform for attracting leads, but it still has its disadvantages. The most obvious disadvantage is that negative comments can be seen by other people, while another major drawback is that it is often unedited and can be hard to read.

Here are ways that medical businesses can deal with the disadvantages of social media.

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Topics: Social Media

Dental Marketing Solutions: Winning Your Leads Trust

Posted by Digital Standout

The internet allows for every industry to be searched instantly on many levels. Consequently, consumers can find the businesses they are looking for at a much quicker pace than last century.

Sometimes the best dental marketing solutions deal with focusing on niches that make a business special.

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Topics: Dental Marketing