The Americans with Disabilities Act (ADA), developed in 1990, ensure people with disabilities have the same opportunities as everyone else. This means businesses serving the public must ensure their buildings, and now websites, accommodate people with disabilities.
The global pandemic of the new coronavirus (COVID-19) brings us all into uncharted waters, but there are many lessons we can take from history about how to survive—and even thrive—in difficult times. Belt-tightening may feel natural during times of economic uncertainty, but history offers the fascinating story of The Kellogg's Company’s advertising approach during the Great Depression, showing that it’s actually an important moment to invest in a smart, responsible marketing strategy.
Topics: Inbound Marketing
The entire world is learning together how to manage a global pandemic and there will be lessons learned at every level. In social media communications during the new coronavirus (COVID-19) crisis, it’s important to be responsible and thoughtful.
Topics: Social Media
Yelp reviews are critical to sharing your business with others and helping raise awareness about what you have to offer. Great reviews can help attract visitors to the area to your business, let them know what you offer, and even make you one of the top destinations for visitors in your area. Poor reviews, on the other hand, can be incredibly detrimental to your business. Yelp reviews have the potential to make or break your business--which makes it critical that when bad reviews that you believe to be questionable appear, you take action quickly.