Digital Marketing Resources

Seventy-seven percent of patients use online search prior to booking an appointment. The COVID-19 pandemic significantly increased the number of people seeking medical-related information, services, and products. In fact, 7 percent of Google’s daily searches are health-related and that equates to about 70,000 searches each minute, according to Google Health Vice President David Feinberg, MD. 

Americans in all areas of the country are searching for doctors near them. With several medical professionals to choose from in any given area, it’s important to the success of a medical practice to reach prospective patients first online. 

Having a website to promote your medical practice is the very first step in reaching prospective patients in your area. The second step and maybe the most important is to get your website ranking on search engines and a solid healthcare SEO strategy is the best way to do it. 

COVID-19 has changed the way people live their lives forever. This has led to significant changes in the way that most businesses operate, especially medical practices. 

The same holds true for medical marketing online. Understanding how people seek healthcare services post-COVID-19 will help you know how to adjust your healthcare SEO strategy. 

One of the most common missing components of local SEO for medical practices is citations. Unfortunately, it’s also the most important part of successfully promoting a medical facility online. Understanding what citations are, how important they are, and how to get them can help increase your medical practice’s visibility online significantly to reach prospective patients before your competition.

These days a growing sector of society Yelps about their favorite restaurants, dentists and doctors. They also use Yelp to complain about services. What exactly is this platform and how can it benefit your business? The site allows you to spread the word about your company and connect with your target market through your profile, pictures, reviews and advertising. Essentially, it's a deep resource on local business information that helps businesses improve and customers find what they want. 

One of the most valuable online resources for consumers searching for local businesses is Yelp. It's also an effective tool for marketing agencies to manage online web presences for their clients. Not only does the site provide comprehensive business listings for specific cities and towns, it gives users customer reviews, which can help the public make decisions for visiting establishments. Here are ways that you can use Yelp to promote your business. 

Are you using landing pages to generate leads? If not, you're missing out on opportunities. Don't know what landing pages are or how to use them? No problem; we can help you. Landing pages are easy to create and very effective. Once you know what they are and how to create them, you'll want to use them in all of your marketing campaigns.

We’re excited to announce that Digital Standout is a Yelp Ads Certified Partner. We’re now able to support and manage Yelp Ads campaigns for all of our clients - both large and small.

Keep reading to find out why you should pay attention to your business’ Yelp pages and where you can learn more about Yelp.

Why is Yelp Important?

Yelp is a transactional platform consumers visit when they’re looking to purchase from a local business.

In the U.S., Yelp has over 94.3M unique visitors on desktop and mobile and is the 20th most-visited internet property for desktop and mobile combined.

According to Nielsen, consumers rank Yelp as the #1 review site for finding local businesses and 79% of consumers make a purchase within a week
after visiting Yelp.

Health organizations that don't keep up with medical marketing solutions in the internet age limit their opportunities to attract new patients. Trying to cut corners may save money, but it can nullify the benefits of the internet. It's advantageous to combine solutions such as a website, social media and email marketing. Here are three of the most risky practices that can reduce the impact of your marketing efforts.

Business owners need to consider using social media to promote their services and products. Nearly 4 billion people use social media - that's 58.11% of the world's population over 13 years old. With so many people browsing social media, you can get in front of them in many ways to generate leads. The following are some of the best ways to market your services and products. 

Facebook continues to be the most popular social network, reaching over 2 billion people per month. One of the reasons digital marketers use Facebook for advertising is that it's one of the best ways to directly connect with your target market and build your brand. It's also a place to find new customers through sharing content that gets the attention of friends of friends. Here are five key reasons why Facebook paid advertising can help your business.