The Key To Making Your Medical Marketing Strategy a Success

Posted by Digital Standout on Jun 29, 2016 9:00:00 AM
Find me on:

medical-marketing-campaign-benefits.jpgIn order to benefit from a successful marketing campaign, you will need a marketing consultant who has a deep knowledge of SEO and many other elements of online marketing. Here are the most important points that a medical marketing professional should know.


Components Of Online Marketing Success
Success doesn't just come from good luck. It is more likely the result of developing a successful strategy that involves careful attention paid to keywords, SEO, content quality and meta tags. If the web content is original and informative, it has a chance of getting high search rankings. If the content is fluff and has no original substance, it will probably get lost in the shuffle of competitive search rankings. 

One way to test your SEO to make sure that your keywords and content are strong, is with a site audit. An expert can review your site and determine its level of SEO-friendliness. When it comes to online marketing, here are the main factors for a website calibrated for successful SEO:

  • mobile friendliness and universal compatibility
  • loading speed and overall site performance
  • content search robots can match with search queries
  • page titles that include niche keywords
  • authoritative content with a consistent narrative


Creating An Effective Ad

Regardless of platform, not all ads are equal. Some ads are very effective while others don't focus on the most appropriate elements and fail to generate leads. The ad must be well written and concise, unless the platform allows for otherwise. If visuals are allowed, it must be eye-catching. 
Ads that pre-qualify visitors can help gain traffic by establishing ad copy as part of the lead conversion process. It's best not to include pricing in your ad, since it gives prospects a reason to decide not to buy if they click around and find a better price online. 

Target The Correct Persona

A marketing strategy is best built with customer personas in mind. These personas can be embedded in the ads as a method of connecting more easily with the target audience.

medical-marketing-target-persona.jpgIt's a way of pre-qualifying the target reader of the ad copy and personalizing your brand at the same time. By testing different personas, you can learn which segment of your market is most responsive to your medical marketing efforts. 


Tailored Landing Pages

When a visitor arrives your landing pages through ad links, you are building a story that affects leads and conversions. The best way to maximize those clickthroughs is to customize landing pages so that they connect with ad groups. Creating a unique landing page for each group is a strong strategy, but sometimes there are other considerations to make when you work with multiple ad groups.

One of the best ways to increase leads is to make eye-catching offers to your audience in PPC campaigns. Dynamic headlines and subheadings on your landing pages can accommodate multiple ad groups. Here are some of the various offers you can test for conversions in your medical marketing:


  • try free trial
  • get a free evaluation
  • find out more information
  • request a free assessment
  • schedule an appointment


Marketing For Mobile Performance

Your medical marketing strategy needs to include analysis of mobile performance. Many people will be responding to your ads on mobile devices, which is why your site needs to be mobile-friendly.

medical-marketing-mobile-device.jpgTracking your mobile statistics is important since mobile internet users account for a high percentage of online appointments. By analyzing the success of mobile conversions, you can prioritize certain ads in your campaigns and modify the ones that are not as successful. 


Scheduling Ads

Medical marketing is all about getting patients to set appointments, so it requires proper tracking of campaign segments. By targeting keywords and filtering out irrelevant keywords, you can increase your odds for reaching your desired target market. Don't get left behind while your competitors get infront of your potential audience, find out what you need to know about inbound marketing.


Healthcare Inbound Marketing eBook Download

Topics: Inbound Marketing

About the Digital Standout Blog

Medical, healthcare, dental and professional service providers: get the latest marketing and advertising best practices, news, tips and more. Learn how to market and grow your business by subscribing to the Digital Standout Blog to receive monthly updates.

Subscribe Here!

Recent Posts