--- title: Asking Your Dental Marketing Agency the Right Questions description: Online marketers can be of little help if they don't know your industry. Here are ways to help narrow your search for an experienced dental marketing agency. image: https://blog.digitalstandout.com/hubfs/DS-Square-Logo_v2_web.png --- [Skip to main content](https://blog.digitalstandout.com/asking-your-dental-marketing-agency-the-right-questions#main) [(747) 207-2370](tel:+17472072370) [![Digital Standout](https://blog.digitalstandout.com/hs-fs/hubfs/raw_assets/public/Templates/Custom/Blog/Digitalstandout%20Feb2015%20Blog/ds-blog/images/ds-logo.png?width=180&height=45&name=ds-logo.png)](https://www.digitalstandout.com/) - [Company](https://www.digitalstandout.com/why-digital-standout/) COMPANY ### About Digital Standout The team, the proof, and the thinking behind the results. #### Our Team Meet the people behind the results. [Visit →](https://www.digitalstandout.com/our-team/) #### Why Digital Standout What sets us apart. [Visit →](https://www.digitalstandout.com/why-digital-standout/) #### Client Testimonials See what clients say. [Visit →](https://www.digitalstandout.com/testimonials/) [Run a free audit SEO · Accessibility · Reputation](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Services](https://www.digitalstandout.com/seo-services/) WHAT WE DO ### Our Services Full-funnel services that turn searches into booked patients. #### Advertising Targeted Google, Meta and social ads that bring new patients to your door. [Learn more →](https://www.digitalstandout.com/advertising/) #### Reputation Management Generate more 5-star reviews and protect your practice's reputation online. [Learn more →](https://www.digitalstandout.com/reputation-management/) #### SEO Rank higher on Google and Maps when patients search for your services. [Learn more →](https://www.digitalstandout.com/seo-services/) #### Social Media Consistent, on-brand content that keeps your practice top of mind. [Learn more →](https://www.digitalstandout.com/social-media-marketing/) #### Website Design and Management Fast, accessible websites built to turn visitors into booked patients. [Learn more →](https://www.digitalstandout.com/website/) [Run a free audit SEO · Accessibility · Reputation](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Specialties](https://www.digitalstandout.com/healthcare/) ### Specialties We Serve #### Dental General, cosmetic, and specialty dental practices. [Explore Dental →](https://www.digitalstandout.com/dentistry-marketing/) #### Medical Physicians, surgeons, and specialty medical practices. [Explore Medical →](https://www.digitalstandout.com/healthcare/) #### Mental Health Therapists, psychologists, psychiatrists, and behavioral health clinics. [Explore Mental Health →](https://www.digitalstandout.com/mental-health-marketing/) #### Professional Services Professional firms and service-based businesses. [Explore Professional →](https://www.digitalstandout.com/professional-services/) [Run a free audit SEO · Accessibility · Reputation](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Free Tools](https://offer.digitalstandout.com/medical-seo-audit-tool) FREE TOOLS ### Instant Practice Audits Free, no-login audits, see where you stand in minutes. #### Local Reputation Auditor Analyze your online reputation and discover opportunities to improve reviews, ratings, and local visibility. [Run free audit →](https://offer.digitalstandout.com/local-reputation-auditor) #### SEO Auditor SEO audit that uncovers technical issues, local SEO opportunities, and optimization recommendations to improve search visibility. [Run free audit →](https://offer.digitalstandout.com/medical-seo-audit-tool) #### Website Accessibility Auditor Get a free accessibility report highlighting potential compliance and user experience issues. [Run free audit →](https://offer.digitalstandout.com/accessibility-ada-audit-tool) [Run a free audit SEO · Accessibility · Reputation](https://offer.digitalstandout.com/medical-seo-audit-tool) [Contact Us](https://www.digitalstandout.com/contact/) [Learning Hub](https://blog.digitalstandout.com) [Social Media](https://blog.digitalstandout.com/topic/social-media) # Asking Your Dental Marketing Agency the Right Questions By [Digital Standout](https://blog.digitalstandout.com/author/digital-standout) Sep 28, 2016 3 min read ![dental-marketing-agency.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Social_Posts/dental-marketing-agency.jpg?width=1280&height=602&name=dental-marketing-agency.jpg)   ![dental-marketing-agency.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Social_Posts/dental-marketing-agency.jpg?width=393&name=dental-marketing-agency.jpg)If you're a dentist looking to generate online leads, your best bet is to work with inbound marketing agencies that have worked with other dental offices. Even the most up-to-date online marketers that follow the latest web development trends can be of no help if they know nothing about your industry. Here are ways to help narrow your search for an experienced and knowledgeable dental marketing agency. ## Why Dental Knowledge Matters The reason you need a marketer with dental knowledge is because successful online marketing is all about developing well defined niches. Every region of the country has a long list of dentists to choose from, making it difficult for any one dentist to stand out from competitors. According to 2015 Bureau of Labor Statistics, there are over [100,000 dentists](http://www.bls.gov/oes/current/oes291021.htm) in the United States. If you practice dentistry in a small town there may not be much competition, but in a major city you're competing with potentially thousands of competitors. An inbound marketer must understand **how to utilize niches and SEO techniques** for the possibility of search engine visibility.   Niches for any given industry are built on keywords. Your marketer needs to know how to research which niches are too popular to compete with and which ones provide wide open opportunities. If the marketer doesn't understand what makes your niche special, you run the risk of investing in marketing that may not lead to effective search rankings, which will impact traffic, leads and return on investment.   ## Questions for a Dental Marketing Agency - How many dentists have you worked with? - What is the time frame for building successful dental campaigns? - What are techniques for targeting new dental patients? - What SEO strategies help specific dentists stand out online? - Who are some dentists you've helped increase traffic and leads?   ## Ways to Attract New Patients Your dental marketing agency needs to understand why dental patients choose certain dentists over others. Some people are only interested in dentists in their geographic location, while others have more stringent requirements. They may demand the latest technology or dentists who have impressive credentials and reputations. Some need just checkups and cleanings while others need complex surgery. ![dental-marketing-agency-reaching-patients.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Social_Posts/dental-marketing-agency-reaching-patients.jpg?width=373&name=dental-marketing-agency-reaching-patients.jpg)The most essential starting place for building leads of any medical profession is with existing patients. By asking your most loyal patients to spread the word about your services, you have the opportunity to get many referrals. You can expand these opportunities through **informative blogs, newsletters and social media engagement**. Each of these online vehicles can help generate new leads through your website email. They can also help circulate your phone number to followers.   ## Tips for Promoting Dentists Online There are hundreds of ways to promote any kind of business online. Here are some of the most essential tips for [dental promotion](http://www.dentistryiq.com/articles/2009/10/7-effective-ways-to.html) through a website, newsletter or social network. - Build customer profiles with CRM or email marketing software - Define your niche and target market through online ad campaigns - Provide colorful attractive visuals of your office and services - Link all your online properties together - Avoid duplicating information from other competing websites - Offer plenty of fresh online content that keeps people returing - Showcase your state-of-the-art dental equipment - Promote your contact information through local search directories - Respond to inquiries within minutes instead of hours or days   ## Build Your Online Authority While SEO is complex, it's possible to easily create successful online campaigns through inbound marketing and advertising by crafting valuable content. Google and other search engines seek to prioritize professional experts in search results, which they characterize as authorities or influencers. You can strengthen your identity as an influencer by creating a **regular blog series that answers patient questions** before they even ask. ![dental-marketing-agency-youtube.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Social_Posts/dental-marketing-agency-youtube.jpg?width=327&name=dental-marketing-agency-youtube.jpg)Since you probably are too busy with patients to write your own blog, a dental marketer can research and craft the content for you. One way they can do it is to do extensive video interviews with you and then transcribe the text for your website. **Videos have become very popular** for promoting businesses online, thanks to YouTube's free video hosting service.   The more unique information you can share that cannot be found elsewhere online, the more you increase your odds of being recognized as authoritative by search engines. Your [dental marketing agency](http://digitalstandout.com) can also manage your social media profile by answering inquiries about your services. The faster they respond to inquiries, the better chances they can help you set appointments. You will increase your odds even more if you offer free consultations.   --- Inbound marketing is a major key to maximizing online leads while keeping marketing expenses low. Contact a [dental marketing agenc](http://digitalstandout.com)y that has worked with other dentists to help generate new leads to complement your word-of-mouth referral efforts. Keep in mind that the fastest way to generate online leads is through geo-targeted [pay-per-click advertising](https://blog.digitalstandout.com/when-pay-per-click-consulting-makes-sense) and active social media engagement.     Tags [Social Media](https://blog.digitalstandout.com/topic/social-media) Listen to this article 1× #### In this article #### Questions about your marketing? [Contact Us](https://www.digitalstandout.com/contact/) ## Related articles [View all](https://blog.digitalstandout.com) ### [Inbound Marketing 2 min read How to Use Inbound Marketing to Drive Your Online Traffic Read article](https://blog.digitalstandout.com/drive-online-traffic-with-inbound-marketing) ### [Inbound Marketing 2 min read 7 Questions To Ask When Looking For A Medical Marketing Agency Read article](https://blog.digitalstandout.com/7-questions-to-ask-when-looking-for-a-medical-marketing-agency) ### [Inbound Marketing 2 min read What to Ask When Searching for Law Firm Marketing Consultants Read article](https://blog.digitalstandout.com/what-to-ask-when-searching-for-law-firm-marketing-consultants) ## See what's influencing patient decisions Our team can break down what's working, what isn't, and where gaps may be affecting your growth. [Book a Discovery Call Today](https://www.digitalstandout.com/contact/) [Call (747) 207-2370](tel:+17472072370) [![Digital Standout](https://blog.digitalstandout.com/hs-fs/hubfs/raw_assets/public/Templates/Custom/Blog/Digitalstandout%20Feb2015%20Blog/ds-blog/images/ds-logo-white.png?width=208&height=52&name=ds-logo-white.png)](https://www.digitalstandout.com/) [(747) 207-2370](tel:+17472072370) [Book a Discovery Call Today](https://www.digitalstandout.com/contact/) #### Services - [All Services](https://www.digitalstandout.com/seo-services/) - [SEO](https://www.digitalstandout.com/seo-services/) - [Advertising](https://www.digitalstandout.com/advertising/) - [Social Media](https://www.digitalstandout.com/social-media-marketing/) - [Reputation Management](https://www.digitalstandout.com/reputation-management/) - [Website Design & Management](https://www.digitalstandout.com/website/) #### Specialties - [All Specialties](https://www.digitalstandout.com/healthcare/) - [Medical](https://www.digitalstandout.com/healthcare/) - [Dental](https://www.digitalstandout.com/dentistry-marketing/) - [Mental Health](https://www.digitalstandout.com/mental-health-marketing/) - [Professional Services](https://www.digitalstandout.com/professional-services/) #### Our Plans - [Foundation](https://www.digitalstandout.com/contact/) - [Growth](https://www.digitalstandout.com/contact/) - [Dominate](https://www.digitalstandout.com/contact/) #### Resources - [All Free Tools](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Learning Hub](https://blog.digitalstandout.com) - [SEO Auditor](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Website Accessibility Auditor](https://offer.digitalstandout.com/accessibility-ada-audit-tool) - [Local Reputation Auditor](https://offer.digitalstandout.com/local-reputation-auditor) © 2026 Digital Standout. All rights reserved. [Privacy Policy](https://www.digitalstandout.com/privacy-policy)[Terms of Service](https://www.digitalstandout.com/terms-of-service/)[Accessibility Statement](https://www.digitalstandout.com/contact/) How can we help? #### Request a Free 15-Min Consultation Pick a time that works, no pressure. [Choose a time](https://www.digitalstandout.com/contact/) OR REACH US NOW [Call us](tel:+17472072370) [Text us](sms:+17472072370)