--- title: Not Turning Online Traffic Into Leads? Here’s What You Need To Know description: Is your online traffic increasing but not your lead capture rates? Your website may be the culprit. Here's what to look for in your website. image: https://blog.digitalstandout.com/hubfs/DS-Square-Logo_v2_web.png --- - - - [(747) 207-2370](tel:17472072370) [![Digital Standout Logo](https://blog.digitalstandout.com/hs-fs/hubfs/raw_assets/public/Digital_Standout_January2023/images/digital-standout-logo.png?width=240&height=139&name=digital-standout-logo.png "Digital Standout Logo")](https://www.digitalstandout.com/) - Services - [SEO](https://www.digitalstandout.com/seo) - [Local SEO](https://www.digitalstandout.com/seo/local-seo/) - [Digital Advertising](https://www.digitalstandout.com/advertising/) - [Google Ads](https://www.digitalstandout.com/advertising/google-ads/) - [Meta (Facebook) Advertising](https://www.digitalstandout.com/advertising/meta-facebook-advertising/) - [Instagram Advertising](https://www.digitalstandout.com/advertising/instagram-advertising/) - [Social Media Marketing](https://www.digitalstandout.com/social-media-marketing/) - [Social Media Advertising](https://www.digitalstandout.com/social-media-advertising/) - [Social Media Management](https://www.digitalstandout.com/social-media-management/) - [Content Marketing](https://www.digitalstandout.com/content-marketing/) - [Blogs](https://www.digitalstandout.com/blogs/) - [eBooks](https://www.digitalstandout.com/ebooks/) - [Email Marketing](https://www.digitalstandout.com/email-marketing-automation/) - [Inbound Marketing](https://www.digitalstandout.com/inbound-marketing/) - [Hubspot](https://www.digitalstandout.com/hubspot/) - [Reputation Management](https://www.digitalstandout.com/general-services/reputation-management/) - [Review Generation](https://www.digitalstandout.com/review-generation/) - [Websites](https://www.digitalstandout.com/website/) - [Website Design](https://www.digitalstandout.com/web-design/) - [Website Management](https://www.digitalstandout.com/website-management/) - [Yelp Management](https://www.digitalstandout.com/general-services/yelp-management-services/) - About - [Why Digital Standout?](https://www.digitalstandout.com/why-digital-standout/) - [Our Team](https://www.digitalstandout.com/our-team/) - [What Our Clients Are Saying](https://www.digitalstandout.com/testimonials/) - [Resources](https://www.digitalstandout.com/#) - [Blogs](https://blog.digitalstandout.com/) - [eBooks](https://offer.digitalstandout.com/marketing-guides) - [SEO Auditor](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Website Accessibility Auditor](https://offer.digitalstandout.com/accessibility-ada-audit-tool) - [Local Reputation Auditor](https://offer.digitalstandout.com/local-reputation-auditor) - Specialties - [B2B](https://www.digitalstandout.com/b2b/) - [Professional Services](https://www.digitalstandout.com/professional-services/) - [Dentistry](https://www.digitalstandout.com/dentistry-marketing/) - [Healthcare](https://www.digitalstandout.com/healthcare/) - [Bariatric](https://www.digitalstandout.com/industries-we-serve/bariatric-marketing/) - [Dermatology](https://www.digitalstandout.com/industries-we-serve/dermatology-marketing/) - [Dentistry](https://www.digitalstandout.com/industries-we-serve/dentistry-marketing/) - [ENT](https://www.digitalstandout.com/industries-we-serve/ent-marketing/) - [Medical Spa](https://www.digitalstandout.com/industries-we-serve/medical-spa-marketing/) - [Medical Marketing](https://www.digitalstandout.com/#) - [OB/GYN](https://www.digitalstandout.com/industries-we-serve/ob-gyn-marketing/) - [Ophthalmology](https://www.digitalstandout.com/industries-we-serve/ophthalmology-marketing/) - [Orthopedics](https://www.digitalstandout.com/orthopedics-marketing/) - [Pain Management](https://www.digitalstandout.com/comprehensive-pain-management-marketing-strategies-for-clinics-to-attract-more-patients/) - [Plastic Surgery](https://www.digitalstandout.com/industries-we-serve/plastic-surgery-marketing/) - [Podiatry](https://www.digitalstandout.com/industries-we-serve/podiatry-marketing/) - [Rehabilitation](https://www.digitalstandout.com/industries-we-serve/rehabilitation-marketing/) - [Sports Medicine](https://www.digitalstandout.com/industries-we-serve/sports-medicine-orthopedic-marketing/) - [Gyms and Fitness](https://www.digitalstandout.com/gym-and-fitness/) - [Mental Health](https://www.digitalstandout.com/industries-we-serve/mental-health-marketing/) - [Services](https://www.digitalstandout.com/#) - [SEO](https://www.digitalstandout.com/seo/) - [Local SEO](https://www.digitalstandout.com/seo/local-seo/) - [Digital Advertising](https://www.digitalstandout.com/advertising/) - [Google Ads](https://www.digitalstandout.com/advertising/google-ads/) - [Meta (Facebook) Advertising](https://www.digitalstandout.com/advertising/meta-facebook-advertising/) - [Instagram Advertising](https://www.digitalstandout.com/advertising/instagram-advertising/) - [Social Media Marketing](https://www.digitalstandout.com/social-media-marketing/) - [Social Media Advertising](https://www.digitalstandout.com/social-media-advertising/) - [Social Media Management](https://www.digitalstandout.com/social-media-management/) - [Content Marketing](https://www.digitalstandout.com/content-marketing/) - [Blogs](https://www.digitalstandout.com/blogs/) - [eBooks](https://www.digitalstandout.com/ebooks/) - [Email Marketing](https://www.digitalstandout.com/email-marketing-automation/) - [Inbound Marketing](https://www.digitalstandout.com/inbound-marketing/) - [Hubspot](https://www.digitalstandout.com/hubspot/) - [Reputation Management](https://www.digitalstandout.com/general-services/reputation-management/) - [Review Generation](https://www.digitalstandout.com/review-generation/) - [Websites](https://www.digitalstandout.com/website/) - [Website Design](https://www.digitalstandout.com/web-design/) - [Website Management](https://www.digitalstandout.com/website-management/) - [Yelp Management](https://www.digitalstandout.com/general-services/yelp-management-services/) - [About](https://www.digitalstandout.com/#) - [Why Digital Standout?](https://www.digitalstandout.com/why-digital-standout/) - [Our Team](https://www.digitalstandout.com/our-team/) - [What Our Clients Are Saying](https://www.digitalstandout.com/testimonials/) - [Resources](https://www.digitalstandout.com/#) - [Blogs](https://blog.digitalstandout.com/) - [eBooks](https://offer.digitalstandout.com/marketing-guides) - [SEO Auditor](https://offer.digitalstandout.com/medical-seo-audit-tool) - [Website Accessibility Auditor](https://offer.digitalstandout.com/accessibility-ada-audit-tool) - [Local Reputation Auditor](https://offer.digitalstandout.com/local-reputation-auditor) - [Industries](https://www.digitalstandout.com/#) - [B2B](https://www.digitalstandout.com/b2b/) - [Professional Services](https://www.digitalstandout.com/professional-services/) - [Dentistry](https://www.digitalstandout.com/industries-we-serve/dentistry-marketing/) - [Healthcare](https://www.digitalstandout.com/healthcare/) - [Bariatric](https://www.digitalstandout.com/industries-we-serve/bariatric-marketing/) - [Dermatology](https://www.digitalstandout.com/industries-we-serve/dermatology-marketing/) - [ENT](https://www.digitalstandout.com/industries-we-serve/ent-marketing/) - [Medical Spa](https://www.digitalstandout.com/industries-we-serve/medical-spa-marketing/) - [Medical Marketing](https://www.digitalstandout.com/#) - [Mental Health](https://www.digitalstandout.com/industries-we-serve/mental-health-marketing/) - [OB/GYN](https://www.digitalstandout.com/industries-we-serve/ob-gyn-marketing/) - [Ophthalmology](https://www.digitalstandout.com/industries-we-serve/ophthalmology-marketing/) - [Orthopedics](https://www.digitalstandout.com/orthopedics-marketing/) - [Pain Management](https://www.digitalstandout.com/comprehensive-pain-management-marketing-strategies-for-clinics-to-attract-more-patients/) - [Plastic Surgery](https://www.digitalstandout.com/industries-we-serve/plastic-surgery-marketing/) - [Podiatry](https://www.digitalstandout.com/industries-we-serve/podiatry-marketing/) - [Rehabilitation](https://www.digitalstandout.com/industries-we-serve/rehabilitation-marketing/) - [Sports Medicine](https://www.digitalstandout.com/industries-we-serve/sports-medicine-orthopedic-marketing/) - [Gyms and Fitness](https://www.digitalstandout.com/gym-and-fitness/) - [Mental Health](https://www.digitalstandout.com/mental-health-marketing/) - [Get Started](https://www.digitalstandout.com/contact/) [GET STARTED](https://www.digitalstandout.com/contact/) ![](https://blog.digitalstandout.com/hubfs/Blog_Post_Images/website-http.jpg) # Not Turning Online Traffic Into Leads? Here’s What You Need To Know Published by [Digital Standout](https://blog.digitalstandout.com/author/digital-standout) on Mar 2, 2016, 8:56:52 AM ![online-traffic-web-graphic.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Blog_Post_Images/website-http.jpg?width=511&name=website-http.jpg "online-traffic-web-graphic.jpg") Your website is an important factor in the success of your business, whether you run a small dental practice or large law practice. By optimizing your website for local SEO, you have a great chance of drawing local web traffic, thereby helping to boost exposure of your business throughout your area. However, that organic traffic that's coming into your website is of no use to you if you aren't turning it into leads.   If your online traffic is increasing but your lead capture rates are not, it means that you're [not doing something right](https://offer.digitalstandout.com/free-guide-inbound-marketing) and it's causing all of those potential leads to leave your site and go to a competitor. The following are a few reasons why you may not be converting your online traffic into leads:    ## **Your content is bad**   You're not going to develop any leads if you're not offering good content on your website. You should have a blog set up on which you [post regular content](https://blog.digitalstandout.com/) of high quality. What constitutes high quality content? Content that is informative and helpful to readers and not promotional. ![online-traffic-too-many-specials.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Blog_Post_Images/online-traffic-too-many-specials.jpg?width=402&name=online-traffic-too-many-specials.jpg "online-traffic-too-many-specials.jpg") So if you have a dental blog, then instead of continuously releasing blog posts about getting a special deal on teeth cleaning for a limited time only, concentrate on writing about what kind of food is bad for your teeth, how often you should get your teeth cleaned, why flossing is important and other similar subject matter. ## **Your website is loading too slow**   Your content may be perfectly fine. It may even be really good, but if it takes forever for your website to load, then your visitors won't hesitate in hitting the back button. Every page on your website should load within a second or two. Nobody has the patience to wait more than three or four seconds for a website to load. Your visitors will have no issue going to a competing website instead. ## **![online-traffic-getting-lost.jpg](https://blog.digitalstandout.com/hs-fs/hubfs/Blog_Post_Images/online-traffic-getting-lost.jpg?width=408&name=online-traffic-getting-lost.jpg "online-traffic-getting-lost.jpg")Your website isn't user friendly**   If your website is difficult to navigate, then your visitors may leave out of frustration. What happens if they land on your blog and want to contact you, but have no idea how to do so? They may look around for a bit by scrolling through the page and clicking a few links, but beyond that, they're not going to go on an Easter egg hunt for your contact page. Make sure you have links to the main sections of your website, including your contact page, your blog page and an email list opt-in page, that are easy to find and use.   --- Although there could be an unknown number of reasons you may not be converting your online traffic into leads, taking steps now and following some of the tips here, can get you back on track for converting leads. For additional online marketing advice or to get your very own [website SEO audit](https://offer.digitalstandout.com/seo-report-offer), contact an [inbound marketing agency](http://digitalstandout.com/) today.     [![](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/480373/interactive-166484473934.png)](https://blog.digitalstandout.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL7IqLtlCPh3UIqCwHcFUj9Cnlkjg6U9y0ifvrV3cVs7RkiOG%2FAuQbm%2BIQLpkpbw%2B7d6lrUxfCm5uL%2BIxbq%2BChLnL94iMYZ2fXX02QAvN83Pf2MAYdVEbNN7hiDOQaHraX%2FC%2FbVrloxKnc5ZdnCwfGzhd%2Bj3xgOD8RveUFHKkr7S9ZTROib99XU9IAulS%2B8SFQKCPpFzlrx3DnfLWneKrjQ6iJpocKEp2iX26zG0A%3D%3D&webInteractiveContentId=166484473934&portalId=480373) Tags: [Inbound Marketing](https://blog.digitalstandout.com/topic/inbound-marketing) [Back to Blog Posts](https://blog.digitalstandout.com) - [Tweet](https://twitter.com/share) ## Related Articles ## [You Created A Great Website, Now How Do You Generate Online Traffic?](https://blog.digitalstandout.com/you-created-a-great-website-now-how-do-you-generate-online-traffic) Creating and launching a new website is usually fun and generates an initial feeling of optimism... [Read More](https://blog.digitalstandout.com/you-created-a-great-website-now-how-do-you-generate-online-traffic) ## [Is Your Website Optimized For Lead Conversion?](https://blog.digitalstandout.com/is-your-website-optimized-for-lead-conversion) Every credible business has a website, but that doesn't mean all websites generate leads. If all... [Read More](https://blog.digitalstandout.com/is-your-website-optimized-for-lead-conversion) ## [How to Use Inbound Marketing to Drive Your Online Traffic](https://blog.digitalstandout.com/drive-online-traffic-with-inbound-marketing) Implementing an inbound marketing strategy can help a small business grow and save money. The... [Read More](https://blog.digitalstandout.com/drive-online-traffic-with-inbound-marketing) ### Who We Are We are a [digital marketing agency in Los Angeles](https://www.google.com/maps/place/Digital+Standout/@34.1433496,-118.6991176,15z/data=!4m2!3m1!1s0x0:0x1c20aafd1e01634c?sa=X&ved=2ahUKEwiT2ZeIreP8AhW2CTQIHfOSBLoQ_BJ6BAhBEAg). We partner with healthcare, medical, wellness, and fitness organizations nationwide.  With Digital Standout, you gain access to a full team of creative experts specialized in various aspects of marketing. Clients consistently express their excitement and satisfaction with our work and choose to continue working with us year after year. - - - #### [(747) 207-2370](tel:17472072370) **ADDRESS:** 26500 Agoura Rd #102-574, Calabasas, CA 91302 ### Our Trusted Partners ![Google Partner](https://7088323.fs1.hubspotusercontent-na1.net/hubfs/7088323/g-partner-1.png) ![Facebook Marketing Partner](https://blog.digitalstandout.com/hubfs/fb-marketing-1.png) ![HubSpot Certified Partner](https://blog.digitalstandout.com/hubfs/hub-spot-1.png) ![Yelp Ads Certified Partner](https://blog.digitalstandout.com/hubfs/yelp-adds-1.png) © 2018 – 2025 DigitalStandout / All Rights Reserved / [Privacy Policy](https://www.digitalstandout.com/privacy-policy/) / [Terms of Service](https://www.digitalstandout.com/terms-of-service/) This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.