The plastic surgery industry is constantly evolving, and so is the way plastic surgeons market their practices. In 2023, we expect to see even more innovation in plastic surgery marketing as surgeons look for new ways to reach potential patients and build their practices.
Plastic surgery practices face challenges like every other business. Consumers are less likely to spend money as the economy declines, meaning less patient traffic for plastic surgeons. As the owner of a plastic surgery clinic, the solution is marketing. The right plastic surgery marketing trends can help any plastic surgery business rise above economic hardships to achieve its goals.
So how can you drive more patients to your business when consumers are more selective with their money? Keep reading this blog to learn how to use digital marketing to attract new patients.
- How Plastic Surgery Marketing Works?
- What Are the Top Plastic Marketing Trends of 2023?
- The Benefits of Using Digital Marketing for Plastic Surgery
- Need Help Executing These Innovative Marketing Strategies?
- Grow Your Practice With Our Plastic Surgery Marketing Agency
How Plastic Surgery Marketing Works
Digital marketing involves using specific strategies to keep your brand or business relevant. Current medical technology and consumer needs usually influence plastic surgery marketing trends. Marketing is a fast-paced industry, and new ways to reach consumers each year make it difficult to keep up. However, staying up-to-date with the latest plastic surgery marketing trends is essential so you can keep your practice relevant.
Marketing trends follow consumer behaviors closely. They provide vital insights to help medical businesses interact with their target market. It is crucial to take notice of these marketing trends so you can build your cosmetic surgery clinic's brand accordingly.
No business is immune to the recession, especially plastic surgery practices. Although consumers are reluctant to spend money on cosmetic/elective medical services when the economy is slow, that doesn't mean they won't. That's where digital marketing comes in. Digital marketing can highlight reasons for patients to choose your practice.
What Are the Top Plastic Marketing Trends of 2023?
Not all marketing trends apply to every type of business. As a cosmetic medical practice owner, your business needs are highly specialized. Here are some of the hottest plastic surgery marketing trends to implement for the year.
1. Google Business Profile
Where do people go when they need information about a particular business? Google! As the world's largest search engine, Google allows businesses to connect with new clients. Commonly known as GBP, Google Business Profile is a free marketing tool for businesses. Plastic surgery clinics that optimize their GBP appear higher in search engine results and attract more customers. GBP also enables healthcare practices to build relationships with their audience.Google Business Profile isn't just an address and phone number listing. It's also a platform for updates, reviews, questions, and more so consumers and plastic surgery clinics can connect and engage with each other freely.
2. Facebook
Facebook is one of the largest social media marketing platforms around that enables businesses to reach new clients and acquire new leads. However, the learning curve is a bit steep. Many plastic surgeons don't have the time necessary to learn how to leverage it as a marketing tool successfully. In order to reap the most of what Facebook has to offer, it's critical to post engaging content that resonates with the target audience.First, it's crucial to know your target audience to benefit from Facebook's plastic surgery marketing. Facebook's demographic mostly consists of older users, whereas younger individuals tend to use Instagram and TikTok. Since plastic surgery offers many aesthetic and anti-aging procedures, Facebook is the perfect avenue to reach older patients looking for a plastic surgeon to improve their appearance.
3. Instagram Stories
Instagram is another social media platform that businesses use to reach consumers. Instagram stories, in particular, enable plastic surgery practices to target a specific audience based on their recent activity and deliver relevant content about their products and services to them. Incorporating Instagram stories into your plastic surgery marketing campaign is beneficial for plastic surgeons who want to increase their practices' online following and become more popular on social media. The trick is to create stories that stand out to potential clients.4. Optimized Blog Content
Blogs are a form of content that has been around for many years. Informative blogs provide relevant information to consumers while boosting the credibility of plastic surgery websites or practices. Blogs that are informative, relevant, factual, and optimized with the right keywords help websites rank higher in search engine results rankings. These blogs, in turn, reach more people and increase website traffic. Optimized content like blogs is necessary to increase patient engagement.5. Email Marketing
Email marketing is an extremely useful marketing trend that’s been for some time. Millions of businesses use it to build a loyal client base. Email marketing in the form of newsletters that offer promotions and discounts and provide valuable information to subscribers helps boost patient loyalty.This marketing trend is only effective if the emails are engaging, interesting, and relevant to your target audience. As a plastic surgery practice, you could use email marketing to highlight new services or procedures and inform patients about upcoming promotions. You could also use email marketing for patient surveys to learn what your patients think of your practice. Email marketing is a powerful digital marketing tool that encourages patients to subscribe to your newsletters so they can stay up-to-date with news from your office.
6. Video Marketing
Videos are a highly engaging marketing method that plastic surgery clinics use to educate, promote, generate leads, and convert patients. Video marketing on various online and social media platforms also allows surgeons to highlight their expertise and experience to increase engagement. When leveraged properly, the right video marketing strategy is a vital component of any successful digital marketing strategy.7. Influencer Marketing
Influencer marketing involves securing endorsements from individuals, experts, social media influencers, and organizations to increase interest and engagement in services and products. This marketing tactic is highly effective for plastic surgeons seeking to promote certain procedures, treatments, and services. Successful influencer marketing campaigns influence followers to reach out and book appointments and consultations with in-demand plastic surgeons.8. Telehealth Consultations and Appointments
Virtual consultations and telehealth visits have become increasingly popular due to the COVID-19 pandemic. They’ve become a popular digital marketing trend in the post-pandemic world since many patients prefer telehealth appointments for privacy and convenience. For in-demand cosmetic surgeons, online appointments boost reputation and credibility and provide a better experience for prospective and loyal consumers.9. Patient Testimonials and Feedback
Patient testimonials are a powerful marketing tool for highly sought-after plastic surgery practices. Positive patient feedback is essential for plastic surgeons seeking to share their expertise and boost their online reputation. With millions of plastic surgery procedures performed every year, it’s no secret that in-demand surgeons need a steady stream of patients to stay relevant. Focusing a portion of your marketing efforts on patient testimonials is an effective way to reach prospective consumers and inspire past patients to come back.10. Mobile Optimization
Mobile optimization is an area of digital marketing that often gets overlooked by plastic surgeons. Today, over 60 percent of patients use their smartphones and mobile devices to search the internet for information. Many of them spend five or more hours on their mobile devices per day. It’s not enough for in-demand plastic surgeons to have optimized websites. The secret is their websites are also optimized for mobile traffic to improve user experience.Optimized plastic surgery websites are easy to navigate, very responsive, and structured properly for smaller screens. Providing visitors with an enhanced mobile experience increases appointments. Patients are more likely to select plastic surgeons who have websites that are easy to navigate and interact with from their mobile devices.
The Benefits of Using Digital Marketing for Plastic Surgery Practices
It's standard practice for businesses to use digital marketing to deliver messages and offers to consumers. However, the right digital marketing strategy is necessary for plastic surgery businesses to sustain their growth and revenue.
Digital marketing for plastic surgery enables surgeons to reach consumers where they are in their decision-making process, helps them work through any barriers, and increases patient conversions. It also helps increase brand recognition and reputation.
Plastic surgery marketing works across various online platforms to maximize business/brand reputation, reach, and exposure. With over 77% of potential patients scouring the web at any time for plastic surgery information and services, digital marketing is a highly effective advertising method for in-demand plastic surgery practices.
The above marketing trends are only effective when executed properly. Regardless of the state of the economy, it is essential to use every possible marketing avenue to promote your practice online. An optimized website is an asset that in-demand plastic surgeons capitalize on to ensure they stay relevant and ahead of the competition.
Grow Your Practice With a Plastic Surgery Marketing Agency
A professional plastic surgery marketing agency can help boost your plastic surgery website’s visibility online and accelerate its growth. Professional marketing experts can identify key areas to strengthen your marketing strategies and come up with innovative yet sustainable campaigns to reach more of your target audience and convert more patients.
