The way individuals use the internet has changed over the years. Gone are the days when the internet was only used by professionals and scholars. With the improvements in recent years to the internet, more people use smartphones and mobile devices to search online. One way of doing this is with Google Voice Search.
Google Voice Search is a powerful marketing tool that plastic surgeons can use to reach a much wider audience and grow their plastic surgery practices. Yet, learning how to use Google Voice Search to meet your marketing goals can be incredibly challenging. To help plastic surgeons learn how to maximize Google Voice Search, here are some vital strategies to consider using to get the absolute most out of this powerful marketing tool.
- Google Voice Search Marketing Benefits for Plastic Surgeons
- How to Optimize Your Practice's Website With Google Voice Search
- Additional Tips to Optimize Your Website for Google Voice Search
- Seek Assistance From Google Voice Search Experts
Google Voice Search Marketing Benefits For Plastic Surgeons
Google Voice Search can help you grow your business, meaning you will attract more patients and increase your profits. When potential patients use this platform, they obtain the required information more effectively and efficiently.
Since time is of the essence, Google Voice Search is beneficial for saving time. Patients acquire information in less time compared to typing on a keyboard. When patients look for the best plastic surgeon in their local area, they are most likely to begin their search by consulting Google.
When they Google their query, the results page will filter and show only relevant results. This way, potential patients can decrease their search time and find reputable plastic surgery practices in their local area.
How To Optimize Your Practice's Website With Google Voice Search
It is essential to keep Google Voice Search in mind when creating content for your website. Here are some tips to optimize your website for Google Voice Search:
Use Long-Tail Keywords
Long-tail keywords are far more specific than short-tail keywords. For example, a long-tail keyword would be “best rhinoplasty surgeon in San Francisco.” The short-tail keyword would be “plastic surgery.” Long-tail keywords are more likely to be used in voice searches.
For this reason, listing all your practice areas on your website is crucial so clients are more likely to see your website when they search for plastic surgery practices in that area.
Use Natural Language
When creating content for your website, it is crucial to use conversational language that people would use in a voice search. In other words, personalize your wording.
For example, instead of writing: “we offer a variety of plastic surgery procedures,” you could write: “We offer a variety of plastic surgery services to help you not only look but also feel better than ever.” Essentially, streamline your information so your website stands out.
Additionally, try to catch your prospective patient's attention from the very beginning of your ad. Using a conversational tone will make your website more visible when potential clients use Google Voice Search.
Include Your Keywords In Your Headings And Titles
Your headings and titles are essential for search engine optimization (SEO) and voice search. Include your target keywords in your headings, sub-headings, and titles so your website appears in search results when people search for a service you offer.
Your clients know what they want. If you use the correct wording, you are more likely to attract them. Keep up with market trends so your ranking stays at the top. For example, this month, the keywords “Face Lift” might be trending, and next month they change to “Tummy Tuck.”
The goal of VSO is to address common verbal queries in your various content mediums so that different voice search technologies present your page to users in voice search results. For instance, your website could offer a FAQ page discussing topics frequently asked by clients.
You could include headings that recognize bad reactions and skin diseases post-surgery. You could also discuss costs and financing. Since plastic surgery is not always covered by health insurance providers, your potential patients will need information on what the surgical procedure costs. Perhaps you could mention that you offer financial assistance. These are all things to keep in mind when optimizing for Google Voice search.
Create A Google My Business Listing
Google My Business is a free tool. It allows you to create a listing for your business on Google Maps and Search. Your Google My Business listing should include your contact information, location, hours of operation, and high-quality photos of your practice.
Make sure to keep your listings up to date. For example, if your contact information or location changes, update your Google My Business listing to reflect these changes.
Get Positive Reviews
Positive reviews can improve your website's ranking in search results, meaning it will appear closer to the top of SERPs. It can also make your practice more attractive to potential patients. So, encourage your patients to leave glowing reviews on your Google My Business listing and other sites, such as Yelp.
In today's world, prospective clients do not settle for the first practice they see. They prefer using a surgical practice with positive reviews to avoid disappointment and wasting time.
This is why you should encourage your current clients to talk about how plastic surgery benefited them. When your patients leave reviews, they will also highlight their experience at your practice.
Attracting more patients and building lasting relationships are vital to making your practice successful for plastic surgeons who provide elective surgical procedures.
Additional Tips To Optimize Your Website For Google Voice Search
- When using different platforms, always maintain consistency across the board. Consistent content increases your website's rank on search engine result pages.
- Be efficient and respond on time when patients make inquiries on your website. Prompt responses encourage patients to leave positive reviews.
- Potential patients don't want to travel long for their plastic surgery procedure. Use geolocation tags to target users in the same area as your practice or areas nearby.
- A mobile-friendly plastic surgery website that is intuitive is essential for potential patients looking for information about your plastic surgery practice. In addition, a mobile-friendly website should be easy to navigate and have links to easily contact your practice.
- A well-designed mobile site ranks better on Google. You could include links to other platforms such as Instagram, Facebook, or Google Maps.
- If you have a strong web presence, it can expand your client reach and make your practice more credible. Using Google Voice Search to your advantage can play a critical role in the steady growth of your practice.
Seek Assistance From Google Voice Search Experts
When you work with a professional plastic surgery marketing agency, you work with people who have extensive knowledge and experience in the plastic surgery industry.
Professional agencies can also be beneficial when it comes to saving time and cutting costs. As professionals in the plastic surgery marketing agency, let us help you ensure your website reaches its potential.
