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Inbound Marketing Resources

5 Effective Medical Inbound Marketing Strategies For Your Practice

Posted by Digital Standout

Medical professionals can cut costs significantly by focusing on inbound rather than outbound marketing. Outbound marketing refers to paying for exposure through traditional media channels, such as TV, radio and magazines. These channels are expensive and rely on a small percentage of a mass audience to respond. Inbound marketing is based on attracting target followers by offering online content they are seeking. Here are five medical inbound marketing methods for generating leads

 

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Topics: Inbound Marketing, SEO, Social Media, Healthcare Marketing, Blogging, Email Marketing, content marketing, ppc

Your Edge Over Your Competition Using Inbound Marketing Strategies

Posted by Digital Standout

Many businesses use elements of inbound marketing without outsourcing services. While it's possible to gain search engine visibility just from effective SEO techniques, an inbound marketing team can maximize your web presence by making sure it stays active on a daily basis. Here are ways that your company can benefit working with content professionals on your inbound marketing strategies. 

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Topics: Inbound Marketing, SEO, Advertising, Social Media, Pay Per Click, Lead Generation, Email Marketing

Five Benefits Of SEO Services For Your Business

Posted by Digital Standout

Search Engine Optimization (SEO) is a core strategy for bringing your website to life as an online competitor. It involves planning out website content so that valuable information connects with people searching for it. In order to maximize SEO, you need to make sure that the quality and quantity of your web pages is what both users and search engines are looking for. Proper optimization can generate an endless stream of leads and conversions.

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Topics: Inbound Marketing, SEO, Lead Generation

You Created A Great Website, Now How Do You Generate Online Traffic?

Posted by Digital Standout

Creating and launching a new website is usually fun and generates an initial feeling of optimism that the site will attract online traffic. If you haven't taken the time to keep building content for your site then chances are you may not see significant traffic for several years. The key to making a website work as a hub for leads is to create deep informative content that keeps on growing. Here are some of the various ways to generate online traffic.

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Topics: SEO, Advertising, Social Media, Pay Per Click, Lead Generation

Inbound Marketing Tools The Professionals Are Using 

Posted by Digital Standout

While quite a bit of work goes into content creation, digital marketers can speed up processes and work more efficiently with certain software applications and authoritative websites. The more tools you have to create and easily distribute content, the more edge you will have over competitors. Here are some valuable inbound marketing tools you can use to help craft successful campaigns.
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Topics: Inbound Marketing, SEO, Social Media, Blogging, Lead Generation

Is Your Website Optimized For Lead Conversion?

Posted by Digital Standout

Every credible business has a website, but that doesn't mean all websites generate leads. If all you've done is create a five-page site that never grows and that you never promote, that's almost the same as not having a website at all. Search engines may not find it due to thin static content and if they don't find it, chances are, not many web surfers will find it either. Here are ideas on how you can optimize your site for lead conversion. 

 

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Topics: Inbound Marketing, SEO, Pay Per Click

6 Tips To Keep In Mind When Researching SEO Marketing Experts

Posted by Digital Standout

It's easy to get overwhelmed by the number of web marketers to choose from these days. There are thousands in the U.S. alone, but not all of them are credible or know how to take your site to the next level.

Since the nineties the titles "web developer" or "online marketers" have had vague definitions, mixing professionals with beginners. Here are six ways to narrow down your search for the best SEO marketing experts.

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Topics: SEO

How Effective is Your Current Dental SEO Strategy?

Posted by Digital Standout

Dental healthcare professionals are so busy working with patients, it gives them little time to manage the SEO of their website. That's why most dental offices can run more efficiently if they hire inbound marketing professionals to manage the web content and structure necessary content to bring new patients to your company.

Here are ways that marketers can help generate leads through dental SEO, PPC campaigns and social media strategies.

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Topics: SEO

How Can PPC Campaign Management Services Help Grow Your Business

Posted by Digital Standout

Pay-per-click (PPC) advertising is an effective way to customize ads for a well defined target market. Many inbound marketers experiment with campaigns through Google AdWords.

Advertising through highly targeted social media sites such as Facebook and Twitter have also proven to be effective ways to generate leads. Here are ways that PPC campaign management services can help your business.

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Topics: SEO

Organic Traffic Through SEO Generates More Client Leads

Posted by Digital Standout

How's Your Organic Traffic?

You want more leads that result in more clients. That makes sense! Yet, the online marketing strategy that you currently have in place is not yielding those types of results. You are getting plenty of hits on your home page, but few of those visitors are becoming actual client leads.

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Topics: SEO